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مرکز کشور اتیوپی یا حبشه قدیم و مردم ان به زبان امهری تکلم نموده و در دانشگاه تهران چندین سال هست که کرسی تد ریس ان گمارده شده است.
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Branding is the process of endowing products and services with the power of a brand.
It's all about creating differences between products. Marketers need to teach consumers "who" the product is by giving it a name and other brand elements to identify it as well as what the product does and why consumers should care.
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Branding creates mental structures that help consumers organize their knowledge about products and services in a way that clarifies their decision making and, in the process, provides value to the firm.

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